Machine-slaughter has become a contentious issue in some circles, as many Muslims don't consider machine-slaughter to be an acceptable method of slaughter, and instead demand that chickens be slaughtered by Muslims holding individual knives.
This method is often referred to as "hand-slaughter".
In addition, former Northwestern star running back Damien Anderson will host an interactive Q-and-A session with fans and sign autographs from 1 to 2 p.m.
Finally, a football toss challenge and bags game will be present for fans of all ages.
The line includes many products such as wieners, bologna, loaf, polish sausages, nuggets, strips, burgers, and a variety of different fresh chicken parts and Premium ground chicken.
The products come in distinctive green packaging with "Zabiha Halal" inscribed on the front along with a Maple Lodge Farms logo.
As a marketing manager I reviewed sales, offerings, packaging and our approach." This review led the company to research the Halal market and find out what consumers really wanted.
"This is all because of research; consumers saying I want stuff that I would go to a restaurant and buy," said Mr. He says that the company started the research at the end of 2001, and when the results came in, it was evident that among other things, Muslim consumers wanted a wider range of products to choose from, that were easier to find. Marques admitted that another factor in the review was the controversy surrounding Maple Lodge’s products.
“Whether fans have a ticket to the actual game or not, this will be the ideal location to catch college football games throughout the day.” � The Allstate Wrigleyville Classic, pitting Northwestern University against the University of Illinois, kicks off at p.m.
Sikander Hashmi, (July 16, 2003) It took over a year of research and careful planning, but the new revamped line of "Halal" products from Canada’s largest chicken producer has arrived on the market.
Norval, Ontario-based Maple Lodge Farms launched its new "Zabiha Halal" line of products on June 20.
Maple Lodge Farms' products are also sold in over 30 other countries from Armenia to Uzbekistan.
Fred Marques, the marketing manager at Maple Lodge Farms, says the new line of products is the result of research within the Muslim community and current competition.